by Andy O'Connor
3 min read
How you measure success is critical for your business, particularly when your organization provides a service.
It is all too easy to fall into the trap of measuring success by a marginal gain such as how much people use the service, or how well you provide the service. If your social media marketing is 'We are the best x in class at providing y' then beware - it is not that simple.
How well you provide a service is not an indication of how well a problem is being solved, and your measure of that service is quite likely a vanity metric.
A Fundamental Problem
Don't 'Do as I say, not as I do'
- Startup organisations are often 'do as I say, not as I do'. Are you an accelerator providing services to 20 organisations per quarter?
- Are you a government-funded agency in a city with homelessness? How do you measure success?
- Does your company have moderate employee retention?
- Does your company market services for its customers?